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Leah Reich

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The Story of Add Yours, Vol. 2

Missed Vol. 1? Read it here. Depending on your propensity for philosophical noodling, you may have occasionally pondered elements of social media beyond the usual questions like "why is everyone's life more fun than mine" and "why am I doomscrolling at 2 a.m."

The Story of Add Yours, Vol. 2
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Extremely Claude Voice

I apologize for interrupting my Add Yours story so immediately after beginning the saga but you'll understand why I had to. A friend of mine texted me earlier: "Claude lied to me. Did I tell you?" Claude, I asked, as in the GenAI tool? Yes, that

Extremely Claude Voice
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The Story of Add Yours, Vol. 1

A few weeks ago, in a conversation with a friend who knows a lot more about tech than I ever will, I told him about what I actually did at Instagram. Not because he doesn't know what user research is, or because he was unfamiliar with the companies

The Story of Add Yours, Vol. 1
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Moving Day

Hello! When you receive this missive, I will be in the true throes of moving. I've done a lot of work leading up to this day, but today is when the movers come to take all the furniture and boxes I couldn't schlep over myself. Today

Moving Day
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The Stupidest Timeline

A few weeks ago, I wrote the best research proposal of my career. I normally do not look forward to writing proposals at all, as evinced in part by the book proposal I'm still staring down. To be honest, I don't love most documentation or paperwork.

The Stupidest Timeline
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Why Did I Leave Substack, Anyway?

Last week, my friends at Scratch reached out to ask if I'd be interesting in answering questions about why I moved my newsletter off Substack. Of course I would! I've written some about it here, as you know, but I'm always game to talk

Why Did I Leave Substack, Anyway?
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I Don't Think These People Would Taste Good

Earlier this week, I remembered that I currently set my own work schedule, so I took Monday off. First I had lunch with a dear friend at a beloved establishment that's sadly closing, and then I meandered over to The Frick to see a fantastic exhibit before it,

I Don't Think These People Would Taste Good
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Silicon Valley is a Black Hole Waiting to Collapse in on Itself

One of the most challenging things for me about doing a newsletter is that I feel like I have to come up with a new topic every week. It's a funny thing to admit because I always have a million ideas romping around in my brain, and there&

Silicon Valley is a Black Hole Waiting to Collapse in on Itself
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I Think I Figured Out Why AI Sucks So Much

Did I promise to write a specific newsletter last week? Does anyone remember? (Please don't go check.) Yes, I did, and I should know better. Chris, my apologies, but I won't be writing about your comment this week because—like a total jerk—I'm

I Think I Figured Out Why AI Sucks So Much
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Everyone's An Expert Now

If I were to be completely honest with you, there were a lot of things I disliked about being a user experience researcher. Don't get me wrong, it was often a good and interesting job. It was just frustrating one. As a user researcher, you have a lot

Everyone's An Expert Now